1. Sets You Apart from Your Competitors
Chances are all your competitors post to Facebook and a lot of them Tweet. There's even a high likelihood that they're also blogging. But are they producing a podcast? Probably not. In fact, there are over 400 million blogs on the internet. However there are only around 250,000 podcasts in the iTunes directory, making your odds much better. By hosting a podcast your business is put in a unique position that sets your apart from the rest.
2. Helps You To Find Your Voice
Podcasts can help businesses refine their purpose and boost your confident in your knowledge and what you stand for. Chances are you already have a library of elevator pitches in your head that you share with new contacts, so why not take them to a podcast and boost your reach to a larger audience?
3. Allows You to Contribute to the Conversation
Just because you currently aren't producing a podcast, doesn't mean that your audience/customers are not already talking about you. Creating a podcast allows your to join that conversation and contribute as an expert.
4. Positions Your Business as an Expert Source
By producing a podcast, you and your business will be recognized as an industry leader and expert. Since you are publishing your own information, you become the "news-maker" and can have a bigger control of the messages and information being said in your area of expertise. It's here that you become a thought leader!
5. Provides Another Way to Repurpose Content
I am not suggesting you can simply read your blog posts into a recorder and call it a podcast. But if you are already blogging, you probably have content that can serve as the foundation for your podcasts. Podcasting gives you the opportunity to expand on posts and answer questions from your audience.
6. Allows You to Network with Other Industry Professionals
Podcast hosts are often times able to interview and feature guest speakers on their show. This allows your to grow your professional network but it will also allow you to leverage that person/company's network to push your own message and agenda.
7. Additional Exposure Through Podcast Directories
Podcast directories (like iTunes) function as a search engine allows listeners to look up podcasts on topics or industries they are interested in learning more. If you’re podcasting regularly about a topic they are interested in, you are more likely to be found in their searches. This can provide additional exposure for your brand and business and it helps you to get your message out there for more people.
8. Creates a Personal Connection with Your Customers
When listeners tune in to a podcast, they can feel your emotion and get a better sense for your business' personality. It allows the listener, your customer, the opportunity to connect with you on a personal level and develop a connection with you. This kind of relationship is important for building a loyal audience or customer base.
9. Your Audience Can Take Your Anywhere
These 46 million Americans that are listening to podcasts are tuning in from everywhere! Podcasts are an easily mobile platform where people can listen during their morning commute on the train, in their car while they’re running or at the gym, or while doing household chores. You can be pushing your message out to them literally anywhere and when it's most convenient for them!
10. Big Bang for Your Bucks
The return on investment for producing a podcast is pretty amazing. Producing and publishing a podcast cost very little and really only needs an hour commitment every week or two weeks (depending on how often you want to broadcast). So for an hour of your time, you are able to reach the estimated 46 million Americans over the age of 12 that are listening to podcasts on a monthly basis.
Are you interested in starting your own podcast?
Join our Podcasting 101 webinar on March 29, 2016 to learn more about how podcasts can help increase your business sales and how to get started producing your own podcast.